Read up! is a monthly post of curated articles that we found and loved or found interesting.
“Don’t try to fake it till you make it. Keep it real from the get-go. Transparency and authenticity are not an option on social media. Offer your opinions, not just the facts. Win friends and influence people with refreshing candor. Mean what you say and say what you mean. Put a face on your brand every step of the way.”
“But, Facebook cannot be your website. I see a lot of new businesses just start with a Facebook page, invite all their friends and try to make a go of it. There are three problems with this scenario:
- It’s unlikely that all of your friends are your target market (unless you sell Girl Scout cookies).
- Your Facebook page does not rank very high in Google search results.
- If Facebook shuts down, you = gone.”
How Age Groups Use Social Media Differently
Sidenote: if this information doesn’t get you out of your Facebook rut and trying to market in other social media platforms then I don’t know what will. Don’t limit yourself to just one demographic – branch out!
“Knowing the age demographics for each social network is crucial. When creating content and cultivating a social strategy, your brand should know how to implement it for each social channel. For example, just like you wouldn’t focus your Snapchat content strategy around baby boomers, your Facebook content should target an older crowd, knowing that youths are taking their engagement elsewhere.”