So far we’ve done a bit of homework on what you want for your website, and we’ve researched domain options to find the best one for your business. Next? Website content.
Have you looked at the length of news stories online these days? A lot of times you’ll find them to be short and sweet and to the point. Writing for the internet isn’t like the days in school where you had a 1,000 word minimum you had to meet and you had to spend time elaborating and exaggerating to meet that minimum. With everyone constantly on the go, we all want to get the information we need as quick as possible.
With that in mind, here are some do’s and don’ts of content for your website:
- Keep your information clear, concise, and to the point. Double and triple-check your information and see what you can strip out, what isn’t relative to the page topic, and anything that sounds repetitive.
- Think of questions you are frequently asked by customers and then include that information online.
- Write to your customer (that’s who you’re marketing to, after all). Be conversational but professional.
- Use acronyms or technical/industry terms. Your client/customer may not have any idea what you’re talking about, and you’re not shaving off much reading time by using acronyms instead of writing out the full name/words.
- Plagiarize. No one likes a thief. Your content should be in your own words.
- Write too much (or too little). The key is to find a happy balance between the two.
When in doubt, write as much as you want and let Neighborhood Image help you go through it and pare it back! Sometimes we, as business owners, know our own business so in-depth that it’s hard to look at it from an outsider’s point of view. A fresh set of eyes can find and question anything that seems unclear and help to make sure your customers won’t be frustrated trying to get information from your website.
This post is part of our Website 101 series. Read more in the series: